/ Marketing / 03

Performance & online advertising

Hands-on media buying across Google, Meta, TikTok, LinkedIn and programmatic — structured so that budget follows the audiences and creatives that actually produce revenue.

/ The challenge

Accounts grow layers over time: overlapping campaigns, audiences that compete with each other, conversions counted twice, and automated bidding fed by weak signals. Performance plateaus and the usual reaction is to add another channel. More often the fix is cleaner structure, better signal quality and creative that gives the algorithm something to work with.

/ What we do

Inside this service

Google Ads

Search, Shopping, Performance Max, Demand Gen and YouTube, with query and placement hygiene done manually.

Meta Ads

Facebook and Instagram prospecting and retention, creative testing frameworks and clean event setup.

TikTok & emerging platforms

Platform-native creative, spark ads and disciplined testing budgets instead of copied assets.

LinkedIn & B2B media

Account and job-function targeting, lead forms versus landing pages, and pipeline-level measurement.

Programmatic & display

Inventory quality, brand safety, frequency control and measurement beyond viewability.

Retargeting & retention

Segmented audiences by intent and recency, with frequency caps and exclusions that respect the customer.

Conversion tracking

Server-side and consent-aware tracking, offline and CRM conversion imports, deduplication and value passing.

Landing page optimisation

Message match, speed, form friction and structured CRO tests on the pages your media points to.

/ How we work

Four steps, in this order

/ 01

Audit & signal check

Account structure, conversion definitions, tracking accuracy and creative inventory reviewed before changes.

/ 02

Rebuild & instrument

A clean campaign architecture, correct conversion values and consent-compliant tracking.

/ 03

Launch & learn

Controlled budgets on the highest-confidence audiences, with creative variants running against each other.

/ 04

Scale what proves out

Budget shifted weekly toward proven segments, with efficiency guardrails as volume grows.

/ Channels & tools

/ Google Ads
/ Merchant Center
/ Meta Ads Manager
/ TikTok Ads
/ LinkedIn Campaign Manager
/ DV360
/ GA4
/ Google Tag Manager
/ Server-side GTM
/ Looker Studio

/ What you get

A clean, documented account structure
Conversion data you can trust in reporting and bidding
A creative testing cadence rather than one-off assets
Efficiency held while spend increases
Clarity on which channels deserve more budget

/ FAQ

Questions about this service

Yes, and we prefer it. Account history is valuable. We restructure inside your accounts so you keep the data and the ownership.

Client work under NDA

Our client engagements are protected by non-disclosure agreements, so we do not publish names, logos or case studies. On a private call we discuss relevant experience, approaches and outcomes in anonymised form.

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