/ Marketing / 02

Campaign planning & management

We plan campaigns end to end and then run them — briefing creative, booking media, controlling pacing and reporting on what the campaign did for the business.

/ The challenge

Campaigns fail in the seams. Creative arrives late, the landing page is not ready, one channel overspends in week one while another never launches, and nobody can say afterwards which part carried the result. The work is not hard individually — it needs one owner holding the plan, the calendar and the budget together.

/ What we do

Inside this service

Campaign concepts

A single organising idea per campaign, with objectives, audiences and the message per stage of the funnel.

Media planning

Channel split, reach and frequency assumptions, flighting, and forecast scenarios at different budget levels.

Launch calendars

One shared timeline covering creative deadlines, tracking, approvals, go-live dates and always-on activity.

Creative briefing & QA

Briefs your designers can use, asset specs per placement, and review before anything goes live.

Cross-channel coordination

Search, social, programmatic, email and site working to the same message and the same measurement plan.

Budget pacing & control

Weekly pacing checks, overspend alerts and reallocation between channels while the campaign is still running.

A/B and incrementality testing

Structured tests on creative, audiences, offers and landing pages — one variable at a time, with a decision rule.

Reporting & post-mortems

Weekly updates during flight and a closing review of what worked, what did not and what we keep.

/ How we work

Four steps, in this order

/ 01

Brief & objective setting

One measurable objective per campaign, plus guardrails on budget, brand and timing.

/ 02

Plan & forecast

Media plan, calendar, creative matrix and measurement plan approved before spend starts.

/ 03

Build & launch

Accounts, tracking and assets built and QA'd, then a staged launch with early-signal monitoring.

/ 04

Manage & optimise

Daily monitoring, weekly reallocation, structured tests and a documented close-out.

/ Channels & tools

/ Google Ads
/ Meta Ads Manager
/ TikTok Ads
/ LinkedIn Ads
/ DV360 / programmatic
/ GA4
/ Google Tag Manager
/ Looker Studio
/ Notion

/ What you get

One owner accountable for the whole campaign
A media plan and calendar everyone works from
Budgets that pace as planned instead of front-loading
Test results that carry into the next campaign
A close-out report tied to business outcomes

/ FAQ

Questions about this service

Yes. Campaign work fits our project model: a fixed scope, a defined flight and a close-out report.

Client work under NDA

Our client engagements are protected by non-disclosure agreements, so we do not publish names, logos or case studies. On a private call we discuss relevant experience, approaches and outcomes in anonymised form.

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