/ Insights

Thinking on marketing, technology and growth

Practical notes from our work: how we plan, measure and make decisions.

/ Technology

Where AI agents genuinely save time — and where they don't yet

AI agents are useful for a specific kind of work. A practical way to tell which tasks are ready for an agent, which need a simpler automation and which should stay with people.

24 September 2026 · 8 min read

/ Technology

CRM as a system, not a spreadsheet: six signs it is time

Spreadsheets and shared inboxes work until they quietly don't. Six signals that your sales process has outgrown them, and what a properly implemented CRM changes.

16 September 2026 · 7 min read

/ Technology

Low-code or custom development: how to choose for automation

Tools like n8n, Make and Zapier can automate a lot quickly. Custom code costs more up front but lasts longer under load. A decision framework for choosing between them.

2 September 2026 · 8 min read

/ Strategy

How to allocate a marketing budget across channels in 2026

Budget allocation is a sequence of decisions, not a pie chart. A practical method for splitting spend between brand and performance, channels and tests.

8 September 2026 · 8 min read

/ Brand

Brand or performance: why you need both

The brand-versus-performance debate is a measurement artefact. Here is how the two interact, and how to fund both without losing accountability.

19 August 2026 · 7 min read

/ Advertising

Seven signs your ad account needs an audit

Accounts decay quietly. These are the symptoms that reliably indicate structural problems rather than a bad month.

30 July 2026 · 7 min read

/ Analytics

How to write a measurement plan before you launch a campaign

A one-page document, written before spend starts, that prevents most post-campaign arguments about what the results mean.

2 July 2026 · 8 min read

/ Strategy

What to expect in the first 90 days with a marketing agency

A realistic timeline for onboarding, quick wins and the first meaningful performance shift — and what your side needs to supply.

11 June 2026 · 7 min read

/ SEO

SEO in the age of AI search: what changes and what does not

AI answers are reshaping informational traffic. The fundamentals of technical health, intent and authority are not going anywhere.

21 May 2026 · 8 min read

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