/ Marketing / 01

Marketing strategy & consulting

We turn business objectives into a marketing strategy you can actually execute — with a defined audience, a clear position, a channel mix and a budget that has a reason behind every line.

/ The challenge

Most companies do not have a channel problem — they have a decision problem. Budgets are set by habit, campaigns are briefed on gut feeling, and every quarter the same question comes back: is this working? Without a written strategy there is nothing to measure against, so performance discussions turn into opinion contests and spend drifts toward whatever is easiest to buy.

/ What we do

Inside this service

Market & competitor analysis

Category demand, pricing landscape, share of voice and how competitors actually acquire customers.

Audience research

Segments, buying triggers, objections and the words your customers use — from interviews, search data and platform insights.

Positioning & messaging platform

A defensible position, a value proposition per segment and a message hierarchy your whole team can reuse.

Channel strategy

Which channels to own, test or ignore, based on where demand exists and what your margins allow.

Budget allocation

A split across brand and performance, channels and stages of the funnel — with the logic written down.

Go-to-market plans

Launch sequencing for new products, markets and segments, including readiness checks and risks.

Marketing audits

An independent review of accounts, tracking, creative, funnels and reporting, with prioritised fixes.

KPI & measurement frameworks

A small set of metrics that map to business outcomes, with targets, owners and reporting cadence.

/ How we work

Four steps, in this order

/ 01

Discovery & data pull

Commercial goals, margins, sales cycle, historical performance and everything already available in your accounts.

/ 02

Research & diagnosis

Demand sizing, competitor teardown, audience research and an honest assessment of what is holding growth back.

/ 03

Strategy build

Positioning, channel mix, budget scenarios and a measurement plan, pressure-tested with your team in a working session.

/ 04

Roadmap & handover

A sequenced 6–12 month roadmap with quick wins first, plus the documentation your team needs to run it.

/ Channels & tools

/ Semrush
/ Ahrefs
/ Google Trends
/ GA4
/ Looker Studio
/ Meta Ad Library
/ Customer interviews
/ Notion

/ What you get

A written strategy document your team and ours work from
Clear positioning and messaging per segment
A budget allocation you can defend to your board
A KPI framework with targets and reporting cadence
A prioritised roadmap for the next two to four quarters

/ FAQ

Questions about this service

Typically two to four weeks, depending on how many markets and segments are in scope and how accessible your historical data is.

Client work under NDA

Our client engagements are protected by non-disclosure agreements, so we do not publish names, logos or case studies. On a private call we discuss relevant experience, approaches and outcomes in anonymised form.

/ Related services